MacInnis, Deborah J.
MacInnis, Deborah J., 1958-
MacInnis, Deborah 1958-
Deborah J. MacInnis americká socioložka, zaměřená na spotřebitelské chování, marketing a reklamní strategii
VIAF ID: 23353184 ( Personal )
Permalink: http://viaf.org/viaf/23353184
Preferred Forms
- 100 0 _ ‡a Deborah J. MacInnis ‡c americká socioložka, zaměřená na spotřebitelské chování, marketing a reklamní strategii
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- 100 1 _ ‡a MacInnis, Deborah J.
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- 100 1 _ ‡a MacInnis, Deborah J.
- 100 1 _ ‡a MacInnis, Deborah J.
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- 100 1 _ ‡a MacInnis, Deborah J.
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- 100 1 _ ‡a MacInnis, Deborah J.
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- 100 1 _ ‡a MacInnis, Deborah ‡d 1958-
4xx's: Alternate Name Forms (10)
5xx's: Related Names (1)
Works
Title | Sources |
---|---|
Beuraendeu aedeumeoreisyeon | |
Brand Admiration Building A Business People Love | |
The brand benefits playbook : why customers aren't buying what you're selling -- and what to do about it | |
Brand meaning management | |
Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions | |
Consumer behavior | |
Handbook of brand relationships | |
Information processing from advertisements, c1990: | |
Legends in marketing : Naresh K. Malhotra. Vol. 4. - New Delhi [etc.], 2011. | |
[Proceedings] | |
Sec. de: Comportamento do consumidor. c2012 | |
Sobija haengdong | |
브랜드 애드머레이션 고객에게 사랑받는 비즈니스를 구축하는 법 | |
소비자행동 |