Klein, Kristina
VIAF ID: 233345151 (Personal)
Permalink: http://viaf.org/viaf/233345151
Preferred Forms
- 100 1 _ ‡a Klein, Kristina
5xx's: Related Names (2)
- 510 2 _ ‡a Universität Bremen ‡b markstones Institute of Marketing, Branding and Technology ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Universität zu Köln ‡b Wirtschafts- und Sozialwissenschaftliche Fakultät ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
Works
Title | Sources |
---|---|
Essays on the effects of brand names and prices on consumer behavior | |
Identitätsbasierte Markenführung Grundlagen - Strategie - Umsetzung - Controlling | |
Identity-based brand management fundamentals, strategy, implementation, controlling |