Zaltman, Gerald
Zaltman, Gérald, 1938-....
זלטמן, ג'רלד
Gerald Zaltman
VIAF ID: 233097053 ( Personal )
Permalink: http://viaf.org/viaf/233097053
Preferred Forms
- 100 0 _ ‡a Gerald Zaltman
- 200 _ | ‡a Zaltman ‡b Gerald
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- 100 1 _ ‡a Zaltman, Gerald
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- 100 1 0 ‡a Zaltman, Gerald
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- 100 1 _ ‡a Zaltman, Gerald
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- 100 1 _ ‡a Zaltman, Gerald
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- 100 1 _ ‡a Zaltman, Gerald
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- 100 1 _ ‡a Zaltman, Gerald ‡d 1938-
- 100 1 _ ‡a Zaltman, Gerald ‡d 1938-
- 100 1 _ ‡a Zaltman, Gerald, ‡d 1938-
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- 100 1 _ ‡a Zaltman, Gérald, ‡d 1938-....
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4xx's: Alternate Name Forms (7)
5xx's: Related Names (2)
- 510 2 _ ‡a Harvard Business School ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 500 1 _ ‡a Wilson, Joseph
Works
Title | Sources |
---|---|
Assessing progress on meeting MSI priorities | |
Backward framing through memory construction | |
Broadening the concept and applications of marketing | |
Changing the course of marketing : alternative paradigms for widening marketing theory | |
Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben | |
Consumer behavior : basic findings and management implications | |
Creating social change. | |
Dans la tête du client ce que les neurosciences disent au marketing | |
Dynamic educational change : models, strategies, tactics, and management | |
Hābādo de oshieru māketingu senryaku | |
Health information diffusion an integrated model | |
Hearing the voice of the market : competitive advantage through creative use of market information | |
Hoe consumenten denken : essentiële inzichten in de psychologie van de markt | |
Höre auf die Stimme des Marktes Wettbewerbsvorsprung durch kreative Nutzung von Marktinformationen | |
How customers think | |
How Customers Think : Essential Insights into the Mind of the Market | |
Innovations and organizations | |
Inobeshon to soshiki. | |
Investigación de mercados : principios y dinámicas | |
Jak myślą klienci? : podróż w głąb umysłu rynku | |
Kōdō kagaku to māketingu | |
Legends in marketing : Gerald Zaltman | |
Marketing: contributions from the behavioral sciences | |
Marketing metaphoria | |
Marketing research : fundamentals and dynamics | |
Marketing scientific and technical information | |
Marketing, society, and conflict | |
Metafora w marketingu : jak przeniknąć umysły klientów dzięki metaforom głębokim | |
Metatheory and consumer research | |
n79059840 | |
Oog op de markt : concurrentievoordeel door creatief gebruik van marktinformatie | |
Organizational buying behavior | |
Processes and phenomena of social change | |
Psychology for management | |
Relationships between providers and users of market research : the role of personal trust | |
Review of marketing | |
The role and distribution of written informal communication in theoretical high energy physics | |
Strategies for planned change | |
Theory construction in marketing : some thoughts on thinking | |
Unlocked : keys to improve your thinking | |
The use of developmental and evaluative market research | |
La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado | |
Zaltman metaphor elicitation technique | |
לקוחות - כיצד הם חושבים: כלים חדשים לזיהוי רצונותיו של הלקוח ולהבנת השוק | |
마케팅 메타포리아 소비자의 마음과 행동을 지배하는 7가지 은유 | |
イノベーションと組織 | |
ハーバードで教えるマーケティング戦略 : 市場情報の有効活用 | |
心脳マーケティング : 顧客の無意識を解き明かす | |
行動科学とマーケティング |