Chandy, Rajesh.
Chandy, Rajesh K.
VIAF ID: 92735585 ( Personal )
Permalink: http://viaf.org/viaf/92735585
Preferred Forms
- 100 1 0 ‡a Chandy, Rajesh
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- 100 1 _ ‡a Chandy, Rajesh
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- 100 1 _ ‡a Chandy, Rajesh K.
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4xx's: Alternate Name Forms (1)
5xx's: Related Names (2)
Works
Title | Sources |
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Decomposing the effects of direct TV advertising : which ad works, when, where, and how often? | |
The incumbent's curse? : incumbency, size and radical product innovation | |
Legends in marketing : Jagdish N. Sheth. Vol. 5. - New Delhi [etc.], 2012. | |
Managerial marketing : the early years | |
Organizational innovation for effective new product development, 1996: | |
What to say when? : advertising appeals in evolving markets | |
What will the future bring : dominance, technology expectations and radical innovation |