Storbacka, Kaj.
VIAF ID: 85308846 ( Personal )
Permalink: http://viaf.org/viaf/85308846
Preferred Forms
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- 100 1 _ ‡a Storbacka, Kaj
- 100 1 _ ‡a Storbacka, Kaj
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- 100 1 _ ‡a Storbacka, Kaj
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- 100 1 _ ‡a Storbacka, Kaj
- 100 1 _ ‡a Storbacka, Kaj
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5xx's: Related Names (3)
- 510 2 _ ‡a Business School ‡g Auckland ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Hanken School of Economics ‡g Helsinki ‡b Department of Marketing ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Svenska Handelshögskolan ‡g Helsinki ‡4 affi ‡4 https://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
Works
Title | Sources |
---|---|
Asiakkuuden ehdoilla vai asiakkaiden armoilla | |
Create value with strategic accounts | |
Managerial levers of market-shaping strategies | |
Managet u uw klanten of managen zij u? | |
Market futures, future markets research directions in the study of markets | |
The nature of customer relationship profotability : analysis of relationships and customer bases in retail banking | |
Service logic | |
Smash : using market shaping to design new strategies for innovation, value creation, and growth | |
Solution Business, 2014: | |
Strategisches Account-Management mit CRM den Kundenwert steigern | |
Sztuka budowania trwałych związków z klientami = Customer relationship management | |
Tjänsteforskningens utmaningar, 1992: |