Lehmann, Donald R.
Lehmann, Donald R. 1944-
Donald Lehmann
VIAF ID: 19782543 ( Personal )
Permalink: http://viaf.org/viaf/19782543
Preferred Forms
- 100 0 _ ‡a Donald Lehmann
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- 200 _ | ‡a Lehmann ‡b Donald R.
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- 100 1 _ ‡a Lehmann, Donald R.
- 100 1 _ ‡a Lehmann, Donald R.
- 100 1 _ ‡a Lehmann, Donald R.
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- 100 1 0 ‡a Lehmann, Donald R.
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- 100 1 _ ‡a Lehmann, Donald R. ‡d 1944-
- 100 1 _ ‡a Lehmann, Donald R. ‡d 1944-
- 100 1 _ ‡a Lehmann, Donald R. ‡d 1944-
4xx's: Alternate Name Forms (11)
5xx's: Related Names (2)
Works
Title | Sources |
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Analysis for marketing planning | |
Creating and writing effective research | |
An experimental study of relationships between attitudes, brand preference and choice | |
From decision support to decision automation : a 2020 vision | |
Māketingu keikaku | |
Managing customers as investments : the strategic value of customers in the long run | |
Market research and analysis | |
Market structure modeling via clustering and discriminant analysis: a portrayal of the soft drink market | |
Marketing metrics and financial performance, c2006: | |
Meta-analysis in marketing : generalization of response models | |
n79065693 | |
Product management | |
A product-market-based measure of brand equity | |
Reflections on the futures of marketing : practice and education | |
Sec. de: Gupta, Sunil. Gerenciando clientes como investimentos...2006. | |
Управление товаром | |
マーケティング計画 : 立案手法入門 | |
顧客投資マネジメント : 顧客価値の可視化によるファイナンスとマーケティングの融合 |