pYongSeog Kim/p pBusiness Information Systems Department, Utah State University, Logan, Utah 84322, yong.kim@usu.edu/p pW. Nick Street/p pManagement Sciences Department, University of Iowa, Iowa City, Iowa 52242, nick-street@uiowa.edu/p pGary J. Russell/p pMarketing Department, University of Iowa, Iowa City, Iowa 52242, gary-j-russell@uiowa.edu/p pFilippo Menczer/p pSchool of Informatics, Indiana University, Bloomington, Indiana 47408, fil@indiana.edu/p
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Gary J. Russell is Associate Professor of Marketing at the College of Business Administration, University of Iowa, 108 Pappajohn Business Administration Building, Iowa City, IA 52242. Wagner A. Kamakura is Thomas Marshall Professor of Marketing at the Katz Graduate School of Business, University of Pittsburgh, 318 Mervis Hall, Pittsburgh, PA 15260.
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