Leischnig, Alexander, 1982-
Leischnig, Alexander
VIAF ID: 169106180 (Personal)
Permalink: http://viaf.org/viaf/169106180
Preferred Forms
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- 100 1 _ ‡a Leischnig, Alexander ‡d 1982-
- 100 1 _ ‡a Leischnig, Alexander, ‡d 1982-
5xx's: Related Names (5)
- 510 2 _ ‡a Freiberg, TU Bergakademie
- 551 _ _ ‡a Kreis Marienberg ‡g Sachsen ‡4 ortg ‡4 http://d-nb.info/standards/elementset/gnd#placeOfBirth
- 510 2 _ ‡a Otto-Friedrich-Universität Bamberg ‡b Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing ‡4 affi ‡4 http://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Queen Mary University of London ‡b School of Business and Management ‡4 affi ‡4 http://d-nb.info/standards/elementset/gnd#affiliation ‡e Affiliation
- 510 2 _ ‡a Universität Bamberg ‡b Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
Works
Title | Sources |
---|---|
Brands as signals conceptual analysis and empirical investigation of customers' perceptions of brand characteristics and customers' attitudes toward the brand | |
Commodity Marketing Grundlagen - Besonderheiten - Erfahrungen | |
Commodity marketing : strategies, concepts, and cases | |
Driving forces and effects of industry commoditization An institutional perspective | |
Examining alliance management capabilities in university-industry collaboration |