Association of National Advertisers
Association of National Advertisers industry association
VIAF ID: 157749422 ( Corporate )
Permalink: http://viaf.org/viaf/157749422
Preferred Forms
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- 110 2 _ ‡a Association of National Advertisers
- 110 2 _ ‡a Association of National Advertisers
- 110 2 _ ‡a Association of National Advertisers
- 110 2 _ ‡a Association of National Advertisers
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- 110 2 _ ‡a Association of National Advertisers ‡c industry association
4xx's: Alternate Name Forms (13)
Works
Title | Sources |
---|---|
'70年代への広告とマネジメント : 広告主と代理店のあり方 | |
Advertiser agency management series | |
Advertising at the point of purchase | |
Association of National Advertisers guide to media management | |
Authoritative guide to promotional allowance marketing for advertisers, retailers, and distributors | |
A bibliography of A.N.A. presentations (1963-1984) | |
Business publication circulation and rate trends. | |
Curr. co. pract. use corp. advert. | |
Current advertiser practices in compensating their advertising agencies. | |
Defining advertising goals for measured advertising results | |
The development of criteria for the educational evaluation of advertising material used by home economics workers | |
Effective marketing management; planning and control systems for making better and faster marketing decisions | |
Essentials of outdoor advertising | |
Free speech, free markets, free choice : an essay on commercial speech | |
The job ahead for business, selling the company behind the product; a condensed report, rich with ideas, from a significant business forum held by the Association of national advertisers at the Westchester country club, Rye, N. Y., April 15-18, 1946. | |
Magazine circulation analysis, 1937-1948. | |
Management of the new product function : a guidebook. | |
Marketplace measurement : tracking and testing advertising and other marketing effects | |
Media | |
The movement for standardization and grading of consumer goods | |
A.N.A. survey report | |
Newsletter. | |
Organizing for marketing/advertising success in a changing business environment | |
La publicité se définit et se mesure. | |
Readings on total quality management in advertising | |
Selecting an advertising agency : factors to consider ... steps to take. | |
Self-regulation of advertising : a guidebook of major facilities | |
Study on organization of the advertising function | |
Television commercial monitoring report | |
Trend of media rates in relation to circulation and cost of commodities : magazines, radio, newspapers. | |
Trends in agency compensation. | |
Vertical cooperative advertising |