Marketing Science Institute. Conference
VIAF ID: 156028506 ( Corporate )
Permalink: http://viaf.org/viaf/156028506
Preferred Forms
4xx's: Alternate Name Forms (4)
Works
Title | Sources |
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(20th : 1981 : Philadelphia, Pa.). Proceedings of the Marketing ... 1982 | |
Business strategy and the life cycle concept, 1985: | |
Managing brand equity : conference summary : Marketing Science Institute Conference, November 28-30, 1990, Austin, Texas | |
Measuring and evaluating sales promotions to the trade and to consumers : summary of MSI conference, October 3-4, 1985, Sheraton Commander Hotel, Cambridge |