Montgomery, David Bruce.
Montgomery, David B.
Montgomery, David B. (David Bruce)
VIAF ID: 13551342 ( Personal )
Permalink: http://viaf.org/viaf/13551342
Preferred Forms
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- 100 1 _ ‡a Montgomery, David B. ‡q (David Bruce)
- 100 1 _ ‡a Montgomery, David Bruce
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- 100 1 _ ‡a Montgomery, David Bruce
- 100 1 _ ‡a Montgomery, David Bruce
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4xx's: Alternate Name Forms (3)
Works
Title | Sources |
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Adjusting R2 | |
Brand trial after a change in promotion credibility | |
Cases in computer and model assisted marketing : data analysis | |
Competitive reactions and modes of competitive reasoning : downplaying the unpredictable | |
Conjoint calibration of the customer/competitor interface in industrial markets | |
Demand for and use of global account management | |
Developing a balanced markting information system | |
Distributed lag models of response to a communications mix | |
Estimating dynamic effects of market communications expenditures | |
Experience curves : evidence, empirical issues, and applications | |
Management science in marketing | |
Marketing information and decision systems : coming of age in the '70's | |
Modeling marketing phenomena : a managerial perspective | |
New product distribution : an analysis of supermarket buyer decisions | |
On-line computer applications in marketing and marketing research | |
Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis | |
Stochastic models of buying behavior |