Advertising research foundation
Advertising research foundation Etats-Unis
Advertising Research Foundation (New York)
Advertising Research Foundation nonprofit industry association
VIAF ID: 127295382 ( Corporate )
Permalink: http://viaf.org/viaf/127295382
Preferred Forms
-
-
-
- 110 2 _ ‡a Advertising Research Foundation
-
-
- 110 2 _ ‡a Advertising Research Foundation
- 110 2 _ ‡a Advertising Research Foundation
-
- 110 2 _ ‡a Advertising Research Foundation ‡c nonprofit industry association
-
- 110 2 _ ‡a Advertising research foundation
- 110 2 _ ‡a Advertising research foundation (Etats-Unis)
- 210 | | ‡a Advertising research foundation ‡c Etats-Unis
4xx's: Alternate Name Forms (11)
5xx's: Related Names (4)
- 510 2 _ ‡a American Association of Advertising Agencies
- 510 2 _ ‡a American Association of Advertising Agencies.
- 510 2 _ ‡a Association of National Advertisers
- 510 2 _ ‡a Association of National Advertisers.
Works
Title | Sources |
---|---|
Annual mid-year conference proceedings. | |
Annual report (1986) | |
Are there consumer types? An attempt to predict buying behavior from demographic and personality traits. | |
The ARF/ABP study of the relationship between business-to-business advertising and sales : final report | |
ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences | |
ARF conference report. | |
ARF/ESOMAR worldwide broadcast audience research symposium, Toronto (Canada), 1st-3rd June, 1992 | |
ARF model for evaluating media : making the promise a reality | |
ARF research audit report | |
ARF research reference series book | |
ARF total audit : an audit of Audits & Survey's [i.e. Surveys'] study, "Readership of ten major magazines" | |
A bibliography of theory and research techniques in the field of human motivation | |
Copy testing, c1939. | |
Criteria for marketing and advertising research. | |
Defining advertising goals for measured advertising results | |
Directory of research organization members. | |
E.S.O.M.A.R. Conference on "Marketing and research under a new world order", Tokyo(Japan), 6th-8th July 1992 | |
Electron. media res. technol. | |
ESOMAR/JMA/ARF Conference on TRIAD 2000: Marketing and Research Towards the Millennium : New York (U.S.A), 11th-14th June 1995. | |
Excerpts from New England advertising research day, December 8, 1976, Boston | |
Guidelines for the public use of market and opinion research | |
In-Store Marketing Institute presents | |
The Industry in transition : major trends and key research initiatives | |
J. advert. res. | |
JAR | |
Journal of Advertising Research. - Vol. 15, no. 1 (Feb. 1975). | |
The measurement and control of the visual efficiency of advertisements. | |
National survey of television sets in United States households | |
La publicité se définit et se mesure | |
Report to the membership. | |
Research study series (Advertising Research Foundation) | |
Shaping retail : the use of virtual store simulations in marketing research and beyond. | |
Simmons 1982 national study of local newspaper ratings. | |
The Simmons study of selective markets and the media reaching them. | |
Target group index. | |
Transcript proceedings. | |
Understanding qualitative research : an instructional collection of guidelines, market studies, case studies and noteworthy papers on focus groups and other aspects of qualitative research | |
Yearbook. |