MacDonald, Malcolm
VIAF ID: 114114189 ( Personal )
Permalink: http://viaf.org/viaf/114114189
Preferred Forms
4xx's: Alternate Name Forms (2)
Works
Title | Sources |
---|---|
Creating powerful brands in consumer, service and industrial markets | |
Market segmentation : how to do it, how to profit from it | |
Marketing due diligence : reconnecting strategy to share price | |
Marketing plans : how to prepare them, how to use them | |
Marketinški planovi : kako ih pripremiti, kako ih koristiti | |
Priručnik za menadžere : sve što morate znati o tome kako funkcioniraju poduzeća i njegov menadžment | |
Segmentiranje tržišta : od analize do profita |