Rathmell, John M.
VIAF ID: 112022743 (Personal)
Permalink: http://viaf.org/viaf/112022743
Preferred Forms
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100 1 _
‡a
Rathmell, John M.
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100 1 _ ‡a Rathmell, John M. (sparse)
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100 1 _ ‡a Rathmell, John M.
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100 1 _
‡a
Rathmell, John M.
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100 1 _ ‡a Rathmell, John M.
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100 1 _
‡a
Rathmell, John M.
Works
| Title | Sources |
|---|---|
| A bibliography on personal selling |
|
| The economic impact of recreational travel on a local community. |
|
| Managing the marketing function: concepts, analysis, and application |
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| Marketing in the service sector |
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| Salesmanship; selected readings. |
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| Selling: its broader dimensions |
|
