Massy, William F.
Massy, William Francis.
VIAF ID: 111105885 (Personal)
ISNI-test: 0000 0001 1004 7249
4xx's: Alternate Name Forms (1)
- 400 1 _ ‡a Massy, William F.
|Marketing research and knowledge development : an assessment for marketing management|
|Planning models for colleges and universities|
|Purchasing behavior and personal attributes / by William F. Massy, Ronald E. Frank [and] Thomas Lodahl, 1968|
|Stochastic models of buying behavior|