Massy, William F.
Massy, William Francis.
VIAF ID: 111105885 (Personal)
ISNI-test: 0000 0001 1004 7249
4xx's: Alternate Name Forms (1)
- 400 1 _ ‡a Massy, William F.
|Planning in marketing; a selected bibliography.|
|Planning models for colleges and universities|
|Purchasing behavior and personal attributes|
|Remaking the American university : market-smart and mission-centered|
|Stochastic models of buying behavior|
|Strategy and finance in higher education, c1992:|