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Aaker, David Allen. | Managing brand equity : capitalizing on the value of a brand name
VIAF ID: 106146153155505252440 ( Unknown Name Type )
Permalink: http://viaf.org/viaf/106146153155505252440
Preferred Forms
4xx's: Alternate Name Forms (1)
Expressions
Language | Title | Expression | Sources |
---|---|---|---|
French | Management du capital-marque : analyser, développer et exploiter la valeur des marques | 1994 | |
Spanish | Gestión del valor de la marca : capitalizar el valor de la marca | 1994 | |
Turkish | Marka değeri yönetimi : bir marka isminin değerinden yararlanmak | Orfanlı :2009 |